The Rions are an Australian four-piece indie rock band, situated in the Northern Beaches of Sydney. I designed a hypothetical brand identity that better represents their brand personality and culture.
I used hand-cut paper clippings and marker handwriting in order to accentuate the rawness, authenticity and expressiveness of the band's culture and their music style. The colour palette I selected is similar to the current brand colours, but includes more vibrant shades to communicate the youthful energy of the brand.
