Fry Frenzy was a small business established by two VCE students, Ryan and Tahlia, as part of their Units 1 & 2 Accounting class. They were required to operate a small business at their school for a period of one week; in this time, Ryan and Tahlia sold a variety of fried foods, with a particular emphasis on their best-selling fries. Using Adobe Illustrator, I designed both a primary and secondary logo for their small business, which they used on their signage, uniforms and Square POS software.
The primary logo features the full business name forming the shape of a 'cup', with fries poking out of the top of the cup. The secondary logo portrays the FF initials forming the 'cup' shape, with the same fries inside the cup. The primary logo was designed for larger-scale displays, while the secondary logo was designed specifically for small-scale usage. The cup shape resembles the paper cups Ryan and Tahlia served their popular fries in, while the energetic nature of the jagged hand-lettered text and fries complements the name of the business. It also accentuates Ryan and Tahlia's efficient and upbeat customer service.
It was a pleasure to work with Ryan and Tahlia to develop their two cohesive logos for Fry Frenzy!
Fry Frenzy primary logo
Fry Frenzy secondary logo
Hypothetical fries packaging
Hypothetical takeaway bag